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FAQ
General
1) Is Masterseek the right marketing choice for my business?
2) Who uses Masterseek?
3) Who advertises on Masterseek?
MasterAds
4) What are MasterAds?
5) What are the advantages of Pay-Per-Click advertising?
6) How does Masterseek differ from other Pay-Per-Click Search Engines?
7) What do I need to consider with Pay-Per-Click marketing?
8) How much does Pay-Per-Click marketing cost?
9) How am I billed?
10) Where do my MasterAds appear on Masterseek's pages?
11) Can I target my MasterAd campaigns to specific countries or regions?
12) Can I run my MasterAd campaigns in a specific period of time?
13) What happens if a MasterAd campaign budget depletes before the campaign period ends?
14) What happens if a campaign period ends and the budget for that campaign is not spent?
15) When will I start getting traffic to my website?
16) Is there a minimum bid for keywords in a MasterAd campaign?
17) Will my MasterAds appear exactly as I've requested?
18) How can I track and measure the traffic I get from my MasterAds?
19) Are there any editorial guidelines for using Masterseek?
MasterListings
20) What are MasterListings?
21) What are the advantages of MasterListings?
22) Where will my MasterListings appear on Masterseek?
23) What are the difference between Free, Basic and Advanced MasterListings Membership?
24) How am I billed?
General
1) Is Masterseek the right marketing choice for my business?
If your company is focusing on online or offline activities targeted towards business customers,
you will benefit from being present on Masterseek.
Every day thousands of business professionals from all over the world visits Masterseek to look
for new customers, suppliers, business partners, or investment opportunities.
Being found on a search engine by this target group brings both branding,
web traffic and business contacts to your company.
2) Who uses Masterseek?
Our users are typically senior level executives in medium-large scale
companies within a wide variety of industries, who are actively trying
to locate specific products, new suppliers, potential buyers, business
partners, or investment opportunities.
People using Masterseek are accustomed to the Internet and regularly buy
business travels, computer hardware, internet services etc. online.
3) Who advertises on Masterseek?
Companies from all over the world and in all kind of trades advertise on Masterseek. Masterseek
is especially helpful for reaching business professionals and therefore our advertisers are mostly
aiming to find new B2B leads and contacts.
MasterAds
4) What are MasterAds?
MasterAds are Masterseeks Pay-Per-Click advertising product.
Each MasterAd consist of a short headline, description and link to your website and
appears in the right side of all search pages on Masterseek.
You decide which search pages on Masterseek you want your MasterAd to appear on by
selecting relevant keywords/search terms for your MasterAd.
You can also decide in which countries your MasterAd campaign should
run and in what period of time.
5) What are the advantages of Pay-Per-Click advertising?
The main advantage of Pay-Per-Click advertising is the fact that you only pay for what you get - meaning that
you only pay a fixed fee each time a visitor clicks on your ad on Masterseek and visits your website.
At the same time, Pay-Per-Click campaigns on Masterseek can be very targeted towards a specific group of visitors by
selecting which search terms or keywords should trigger your ad, which countries you want your ad to run in, and in
which period of time you want it to be active.
6) How does Masterseek differ from other Pay-Per-Click Search Engines?
Masterseek is aiming at the B2B market and are generating traffic mainly consisting of business executives surfing for
new suppliers, business services, customers, investment opportunities etc.. Compared to other search engines of more
general interest we can direct this target group of active business professionals to your website.
7) What do I need to consider with Pay-Per-Click marketing?
When running a Pay-Per-Click campaign, there are three main issues to consider:
The value of a visitor
To find the right bid amount for your keywords you need to consider the value of a visitor to your website? How much
can you afford to spend per visitor and still make an acceptable ROI?
Keyword selection
What search terms are relevant for your company and products? The more you know about what customers interested in
purchasing your products would search for, the more effective a Pay-Per-Click campaign you will be able to run.
Writing a compelling description
Once you have determined what keywords you wish to bid for and how much you are willing to bid, you will need to
write a catchy and descriptive MasterAd with a headline and description that matches the selected keywords. It is
essential for creating a good conversion rate on your MasterAd campaign, that you are very precise and direct
in describing what visitors can expect from clicking on your MasterAd.
8) How does Masterseek differ from other Pay-Per-Click Search Engines?
Masterseek is aiming at the B2B market and are generating traffic mainly consisting of business executives surfing for
new suppliers, business services, customers, investment opportunities etc.. Compared to other search engines of more
general interest we can direct this target group of active business professionals to your website.
9) How am I billed?
While creating your MasterAd campaigns on Masterseek you will be prompted to enter a budget for each campaign.
Once you are done setting up your campaigns, they will be added to the Shopping Cart. From the Shopping Cart you
can pay for your campaigns using VISA, Eurocard/MasterCard, Diners Club, VISA Electron, Maestro, American Express, and more.
Payments to Masterseek will figure as "Masterseek ApS" on your banking statements.
10) Where do my MasterAds appear on Masterseek's pages?
MasterAds are located on all the search pages of the Masterseek website. More specifically you will
find the MasterAds in the right side of the search pages. The number of MasterAds on each page
depends on the number of advertisers bidding for that particular search term or keyword.
11) Can I target my MasterAd campaigns to specific countries or regions?
Yes you can. When you create a MasterAd campaign on Masterseek you can define in which countries or regions
you want you ad to appear.
12) Can I run my MasterAd campaigns in a specific period of time?
Yes you can. When you create a MasterAd campaign on Masterseek you can define a start date and an end date for
your campaign.
13) What happens if a MasterAd campaign budget depletes before the campaign period ends?
Shortly before a campaign budget depletes you will receive an automatic email notification asking you whether you wish
to deposit more funds to the campaign. It is entirely up to you if you wish to continue the campaign or not. We do not
make automatic re-funding of your account.
14) What happens if a campaign period ends and the campaign budget is not spent?
Any remaining funds in any campaign budget when the campaign period has ended can be transferred to another campaign budget
or you can extend the campaign period further until all funds have been depleted.
15) When will I start getting traffic to my website?
You will start receiving traffic on your website as soon as you have paid for your MasterAd campaign and our
editorial staff has approved your listings.
16) Is there a minimum bid for keywords in a MasterAd campaign?
Yes, there is a minimum bid of $0.10 for keywords in a MasterAd campaign.
17) Will my MasterAds appear exactly as I've requested?
Once you have paid for a MasterAd campaign our editorial staff will look through your MasterAds. If
they find that one or more MasterAds does not comply with our editorial guidelines we will contact
you so that you may make the necessary changes. Once everything complies with our guidelines your
MasterAds will appear on Masterseek exactly as requested.
18) How can I track the traffic I get from my MasterAds myself?
For each MasterAd you create you can define a Display URL and a Destination URL. The Display URL is the web
adress of your company website that will be displayed in your MasterAd. The Destination URL is the web adress
to which we will actually send the visitors clicking on the MasterAd - this can be a deep link to a specific
subsection of your website. You can also add variables to the Destination URL that identifies the individual
links, so that you might track traffic from the individual MasterAds...
19) Are there any editorial guidelines for advertising on Masterseek?
We do not have an extensive list of editorial guidelines but you can find our general rules of thumb by clicking
the link below:
Editorial Guidelines >>
Masterlistings
20) What are MasterListings?
MasterListings is a member based advertising product that gives you the opportunity
to have your company profile added to the search results on Masterseek.
MasterListings consist of the company name, a short description of the company, a
link to the company profile on Masterseek, and a link to the company website.
Chances are that our webcrawlers have already included your company website in our search results
but whether you are already included or would like to be included, a MasterListing
membership allows you to login and update or add your company profile on Masterseek.
21) What are the advantages of MasterListings?
With a Free MasterListing Membership you gain full control of writing the company profile and
contact information that our visitors will find when making searches that are relevant
to your business on Masterseek. Furthermore the Basic and Advanced Memberships gives you
access to several other services aimed at the B2B market.
22) Where will my MasterListings appear on Masterseek?
Your MasterListings will appear in the search results on search pages relevant to your company.
23) What are the difference between Free, Basic and Advanced MasterListings Membership?
You can read all about the diffent MasterListings Memberships by clicking the link below:
MasterListings Memberships
24) How am I billed?
If you decide to upgrade your MasterListings Membership to Basic or Advanced, the
subscription request will be added to your Shopping Cart. From the Shopping Cart you
can pay for your Membership using VISA, Eurocard/MasterCard, Diners Club, VISA Electron,
Maestro, American Express, and more.
Payments to Masterseek will figure as "Masterseek ApS" on your banking statements.
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