Our users
Our users are typically senior level executives in medium-large scale companies within a wide variety of industries, who are actively trying to locate specific products, new suppliers, potential buyers, business partners, or investment opportunities. People using Masterseek are accustomed to the Internet and regularly buy business travels, computer hardware, internet services etc. online.

Our target group of business professionals clearly influences the searches made on Masterseek. While searches such as "britney spears" and "poker" are popular on traditional search engines like Google and Yahoo!, the users of Masterseek mainly search for highly targeted, business related keywords like "cms" and "buy shares".

Compared to Googles varied range of users, more than 90% of Masterseek users are business professionals. Therefore, if your company targets the B2B market, Masterseek can offer you a far more targeted and effective marketing campaign:

If your company supplies computer hardware to large offices and buy the keyword "computers" at both Google and Masterseek, your Google-campaign will mainly generate traffic consisting of individuals looking to buy a PC, while a similar Masterseek-campaign will mainly generate traffic consisting of business professionals looking to buy computers.